CAN'T MAKE ALL SESSIONS?


Grab The Product Manager Summit Premium Pass And You Won't Miss A Thing...

The First Content Marketing Campaign Showcase in Product Management

Expert Session with Mike Fishbein


Mike Fishbein, This Is Product Management Host

Mike Fishbein is the host of This Is Product Management, a podcast with over 15,000 weekly listeners. He's interviewed product leaders, authors and Founders from companies including Shopify, Adobe, Uber and Viacom.

Mike has advised both venture funded startups and Fortune 500 brands on product marketing. His writing has been published on The Next Web, Observer and The Content Marketing Institute.

Session Highlights

- How the podcast This Is Product Management as a content marketing campaign helps educate the Alpha targeted customers on modern Product Management practices (3:28)
- The business goals of This Is Product Management (8:00)
- The business model of This Is Product Management (10:37)
- How This Is Product Management defines their targeted audience (15:06)
- How This Is Product Management gets to their targeted audience with the well defined targeted platforms (18:00)
- How This Is Product Management content creation process looks like and why it chooses the podcast format (23:14)
(31:00)
- How This Is Product Management supports the Alpha business goals (33:00)
- What backlink is (34:52)
- How the decision gets made for This Is Product Management to become a standalone brand with its own face as a content marketing campaign for Alpha (39:16)
- How the lead magnets serve This Is Product Management (40:45)
- How Mike Fishbein turns himself into a Product Manager as a Product Management outsider (45:42)
- The common patterns of what the great Product Managers would do (47:56)
- The common mistakes novice Product Managers make (50:15)

Connect with Mike

- LinkedIn
- Twitter
- mFishbein.com
- This Is Product Management
- Alpha


Get LIFETIME Access to All 30 Sessions and Masterclasses for…

just $97