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Getting the Most Out of Events as a Product Person

Masterclass with Mike Belsito


Mike Belsito, Product Collective Co-Founder

Mike runs Product Collective which organizes INDUSTRY, one of the largest product management summits anywhere in the world. For his leadership at Product Collective, Mike was named one of the Top 40 influencers in the field of Product Management.

Mike also serves as a Faculty member of Case Western Reserve University in the department of Design and Innovation, and is Co-Host of one of the top startup podcasts online, Rocketship.FM.

Session Highlights

- The difference between how you see yourself in a conference and how others see it (5:01)
- The three key questions to ask whether an event is suitable for a Product Manager to go (6:40)
- The five benefits to go to the right events (9:16)
- The three case studies about how to leverage the core events to get the hidden benefits (16:41)
- The action plan walk-through to persuade the boss for going to an event (27:15)
- The strategies to convince the company to sponsor the Product Manager to go to a product event (36:21)
- The all-level networking approach to maximize the learning in a product event (38:51)
- The learning and networking goal to focus on when a Product Manager starts the PM journey (41:39)
- The holistic learning approach (with participating product events) Mike himself took to learn Product Management essentials when he was working as Veritix Director of Product Strategy (50:15)

The recommended resources for further study in Product Management (53:08)

- Steve Blank
- Bringing The Donuts Newsletter by Ken Norton
- The Lean Product Playbook: How to Innovate with Minimum Viable Products and Rapid Customer Feedback
- Product Collective Forum, Newsletter and Webinars

Connect with Mike

- LinkedIn
- Product Collective
- Industry - The Product Conference


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