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How Successful Product Managers Listen to Customers and Create New Products Continuously

Expert Session with Jeff Gothelf

Jeff Gothelf, Lean UX and Sense & Respond, Author

Jeff is an author, speaker and organizational designer. He is the author of Lean UX and Sense & Respond (Harvard Business Press). Over his 20+ years in digital products and services Jeff has worked to bring a customer-centric, evidence-based approach to product strategy, design and leadership. Jeff has worked in various roles and leadership positions at Neo Innovation, iXL, Fidelity, AOL, WebTrends, and TheLadders.

His work today mainly focuses on working with medium and large organizations to build and coach leadership and product teams on building customer-centric, evidence-based practices anchored in Lean Startup, Agile, Design and modern product management.

Session Highlights

- The foundation of Lean UX (1:56)
- The huge demand in Lean UX and how it becomes a global movement (4:34)
- The humanization process to enable Lean UX within the company as a PM newbie who's without much influence (6:45)
- The two-way conversation with the market (14:03)
- The illustration of Twitter hastag feature to walk through the concept of continuous uncertainty (19:43)
- The reasons companies resist to overcome obstacles and objections in the Sense & Respond model (26:26)
- The humanizaed metrics to resonate with the C-Level executives and how to use it to convice them to enable the Sense & Respond model (30:02)
- The overview of important skills a Product Manager should have (34:34)
- The small wins that lead to engage with everyone in the team to participate in the Sense & Respond model (35:39)
- The unwrapping for the concepts of "Continuous everything" and "Do less, more often" in the Sense & Respond model (37:12)
- The step-by-step guide of how novice Product Managers can communicate out the Sense & Respond model within the organisation (38:53)

The recommended resources for further study in Lean UX and Product Management (41:48)

- Lean UX
- Sense & Respond
- UX for Lean Startup
- Build Better Products: A Modern Approach to Building Successful User-Centered Products
- Jeff Patton
- User Story Mapping: Discover the Whole Story, Build the Right Product

Connect with Jeff

- LinkedIn
- Twitter
- Medium

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